Orlando Pirates chairman Irvin Khoza praised the strength of the Buccaneers' brand, referencing a study that places the club second to the Springboks as Mzansi's strongest sports brand.
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The story
The Iron Duke made a rare public appearance at Orlando Stadium, where the Soweto Giants unveiled their sponsorship deal with Amstel Lager.
The glamorous event saw A-listers of the music industry, Sjava, Emtee and Bucie, making an appearance with several Pirates legends like Edward "Magents" Motale, Happy Jele, Brighton Mhlongo and the recently retired, Innocent Maela, representing the club.
In Dr. Khoza's speech, he congratulated his sons, Mpumi and Nkosana, for brokering the deal with the Dutch brewery giant, and went on to praise Pirates' brand strength.
Former Pirates midfielder-turned-SuperSportbet Football content creator, Michael Morton, shared a snippet of the Bucs head honcho speaking on the club being rated second to the Springboks as the strongest sports brand in the country.
Watch the clip shared by Morton on Twitter/X:
Dr Khoza was referencing a study from Brand Finance Africa from earlier this year, which revealed the Springboks as South Africa's strongest sports brand, sitting comfortably above Soweto giants, Pirates and Kaizer Chiefs.
According to the research by Brand Finance Africa, the Boks earned a brand strength index of 91.9, significantly higher than Pirates (83.2) and Chiefs (82.6).
The study revealed that 56% of South African sports fans consider the Springboks their favourite team, significantly outperforming other sports teams, including the Proteas Men at 48%, and Pirates with 21% and Chiefs with 25%.
The Pirates chairman also shared a lovely moment at the event with the aforementioned ex-players.
Watch below:
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