Soccer Laduma is the biggest active football community in South Africa across its print, web, mobile and social media properties. Soccer Laduma provides breaking news, interviews and analysis on local and international football complemented by user-generated content constantly feeding off each other to create a 24-hour hub of interaction.
We pride ourselves in servicing our loyal readers who have made us market leaders in many respects. As we continue to grow across all media platforms, it’s vital that we remain relevant to a market whose economic power and social influence gains momentum.
Having first hit the streets in 1997, Soccer Laduma’s print edition remains the highest selling sports publication in the country with circulation figures reaching 218,689 (ABC Q3 2019); becoming South Africa's 2nd highest selling newspaper overall with a readership of 3.21 million (PAMS 2017).
Narrative stats from October 2019 read 1.8 million unique browsers and 25.7 million page impressions for mobile; and 337,088 unique browsers and 4.8 million page impressions for web. Soccer Laduma mobile remains the leading soccer specialist site in South Africa.
On Podcast/SL Radio, we average on a monthly total access of 220,959 and an average of 7,127 unique listeners daily.
On the social media front, we’ve reached 403,384 Instagram followers, 735,028 Twitter followers as well as 2,666,533 Facebook fans growing daily.