Soccer Laduma is the biggest active football community in South Africa across its print, web, mobile and social media properties. Soccer Laduma provides breaking news, interviews and analysis on local and international football complemented by user-generated content constantly feeding off each other to create a 24-hour hub of interaction.
We pride ourselves in servicing our loyal readers who have made us market leaders in many respects. As we continue to grow across all media platforms, it’s vital that we remain relevant to a market whose economic power and social influence gains momentum.
Having first hit the streets in 1997, Soccer Laduma’s print edition remains the highest selling sports publication in the country with circulation figures reaching 92,238 (Q1 2021); becoming South Africa's 2nd highest selling newspaper overall with a readership of 3.84 million (PAMS 2019).
Narrative stats from July 2021 read 1.47 million unique browsers and 27.2 million page impressions for mobile; and 89,504 unique browsers and 3.1 million page impressions for web. Soccer Laduma mobile remains the leading soccer specialist site in South Africa.
On Podcast/SL Radio, we average on a monthly total access of 7,661 and an average of 3,247 unique listeners daily.
On the social media front, we’ve reached 524,817 Instagram followers, 942,510 Twitter followers as well as 2,783,611 Facebook fans growing daily.