A brand-new concept in South Africa, UGS Street Kings is a high-energy 3v3 street soccer event designed to showcase raw talent, creativity, and flair. Unlike traditional football, which relies on structured gameplay and large teams, this format strips the game down to its purest form – fast, technical, and packed with excitement. Played in small, enclosed spaces with just three players per side, every match is an intense battle of skill and strategy, where quick reflexes, precision, and individual brilliance take centre stage.
Inspired by the global underground street football culture, UGS Street Kings embodies the raw, unfiltered essence of the sport that has shaped legends in cities around the world. It’s a proving ground where South Africa’s most talented players can showcase their abilities, challenge themselves against the best, and earn respect in the street soccer community. From dazzling footwork to lightning-fast goal-scoring, every moment is an opportunity to shine.
Now, the tournament just scored the ultimate duo of style and confidence as Playboy and Status deodorants step onto the field as official sponsors. In a game where skill, flair, and endurance define champions, these two powerhouse brands bring their own winning formulas to keep players feeling fresh on and off the pitch. With their backing, UGS Street Kings is set to be even bolder, more dynamic, and packed with attitude.
“At Playboy, we believe in making bold statements, be it on the field, in the club, or wherever life takes you. UGS Street Kings is the perfect platform to connect with the young, athletic and confident guy who embraces the spotlight” says Zaweer Ebrahim, Playboy Brand Manager. “This event embodies the boldness, passion, and style that Playboy is all about. We’re excited to sponsor a celebration of talent, where every player can bring their A-game.”
Known for its premium scents and 48-hour protection, Status is the go-to for men who demand confidence from morning meetings to evening training sessions.
Status Brand Manager Jack Kruger says that UGS Street Kings is more than just a competition - it’s about pushing limits, staying focused, and always giving your best. “By sponsoring this event, we’re not just supporting an exciting, high-energy experience; we’re reinforcing our commitment to long-lasting freshness and unbeatable protection,” says Kruger. “Our deodorants give men the confidence to perform at their best and this sponsorship is a way to showcase how Status keeps you ready for whatever comes next.”
With UGS Street Kings bringing together South Africa’s most skilled and stylish players, Playboy and Status are here to prove that freshness, confidence, and game-winning attitudes belong in every moment, whether you’re making moves at work, on the field, or out with the boys.
“More than just a competition, UGS Street Kings is a movement that celebrates the heart and soul of urban football,” says Ebrahim. “It brings together passionate players, electrifying energy, and a culture that thrives on confidence, flair, and pure love for the game.”
