PUMA has produced more heat for Italian giants AC Milan with a striking new Third kit for the upcoming 2025/26 season.
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The story
PUMA and AC Milan have unveiled the club's Third Kit for the 2025/26 season, showcasing a striking design that embodies the Rossoneri's innate sense of style.
The new yellow Third Kit aims to reflect Milan's global reputation for fashion, design, and elegance.
It features a bold all-over reimagining of the iconic ACM monogram, serving as a tribute to the fashion houses that shape the city's streets and honouring AC Milan's league-winning season in 1995/96.
This new Milan strip, presented in a vibrant sunny yellow with rich green accents, seamlessly merges football heritage with contemporary fashion.
"Milan is a vibrant city known for being home to some of the pioneers of the fashion world. With the 2025/26 Third kit, we wanted to embrace those associations, developing a strip that stands out from the crowd and taps into that unique Milanese style," said Marco Mueller, PUMA's Senior Director of Product Line Management Performance Apparel.
"The incorporation of the traditional monogram detailing combines the heritage of this historic Club with a modern, stylish flair that fans and players alike are sure to resonate with," he added.
Maikel Oettle, Chief Commercial Officer of AC Milan, shared his views on Milan's eye-catching Third kit by sharing: "We are incredibly proud to unveil our Third kit during our Pre-Season Tour – a key milestone for the Club as we prepare for the new season, both on and off the pitch.
"The bold new design and colours – inspired by iconic kits from our history – are a testament to the club's unique ability to blend tradition and innovation, style and elegance, performance and class. We look forward to seeing the kit make its debut on the pitch later this week."
The new Third kit was officially unveiled on Friday in Hong Kong during a fan event at the PUMA Store in KAI TAK SPORTS PARK MALL, part of AC Milan's 2025 Pre-Season Tour of the Asia-Pacific region.
Rossoneri's Third kit will make its on-pitch debut on Saturday, 26 July, when AC Milan faces Liverpool in a pre-season friendly as part of the Hong Kong Festival of Football.
The 2025/26 AC Milan third kit will be available for purchase starting Friday, 25 July at PUMA.com, PUMA retail stores, and Sportsmans Warehouse, with a price of R1,399.
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