PUMA's new king is here! Dutch starlet Xavi Simons has partnered with the global sports company in a long-term partnership and is becomes the new face of a classic PUMA boot. Check it out!
What's the story?
Considered as one of the most exciting and most sought-after talents in Europe, Xavi Simons has penned a long-term partnership with PUMA.
The 20-year-old becomes the new face of the PUMA KING football boot following in the footsteps of some of footballs biggest icons that include Johan Cruyff, Maradona, Eusébio and Pelé.
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Let's take a closer look...
Xavi Simons signs with PUMA
A new KING has arrived at PUMA and it's Dutch wonderkid Xavi Simons, who will revive a classic boot in the form of the PUMA KING, as its ambassador.
Designed to control the game, Xavi Simons, personifies what the PUMA KING stands for. Following the announcement, the youngster spoke about his decision to join the PUMA family and his hopes for the future.
"PUMA is a brand with so much football history and is at the top of their game. The PUMA KING is iconic – some of the best players in the game have worn this boot like Johan Cruyff and Maradona, so it's an honour to step into the new generation of KING.
"I can't wait to kick-off the new season, there is so much I want to achieve in my career and I'm ready to write my own history," says Xavi.
The FC Barcelona academy product enjoyed a breakthrough season at Dutch out PSV Eindhoven, delivering 24 goals and 13 assists in 34 games this past season.
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Xavi has already appeared in the UEFA Champions League, as well as playing for the senior Netherlands side on five occassions, including at the Qatar 2022 FIFA World Cup.
Xavi also added: "PUMA is a brand that I've seen growing stronger and stronger, but it is more than just football. PUMA has great crossover appeal with fashion, which is something I love - we have exciting plans, and I'm happy to have PUMA by my side along the way."
Scroll through the gallery to view snaps of PUMA's new KING:
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