French fashion house Louis Vuitton has been announced as Real Madrid's new fashion partner!
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The story
In a match made in branding heaven, Louis Vuitton has been officially unveiled as Real Madrid's new fashion partner, sealing a multi-year agreement that had been widely speculated earlier this year.
This partnership further bridges the worlds of football and fashion, with Los Blancos replacing Italian luxury brand Zegna, who had outfitted the club since 2022.
As part of their collaboration, Louis Vuitton's menswear creative director, Pharrell Williams, has designed an exclusive collection for both the men's and women's first teams.
This collection features tailored and ready-to-wear pieces, along with custom luggage and accessories, all infused with Real Madrid's iconic identity.
Louis Vuitton has a long-standing history with football, having created trophy cases for prestigious events like the World Cup and the Ballon d'Or.
Under Pharrell's direction, the brand has increasingly taken inspiration from the sport, producing boot-style sneakers and high-fashion items influenced by team kits and training gear.
Adding further synergy is Jude Bellingham, who was named an official 'Friend of the House' last year.
His presence as an LV ambassador strengthens the alignment between what many see as football’s most glamorous club and fashion's most exclusive brand.
Unlike other fashion-football tie-ups, such as Off-White's partnership with AC Milan, Manchester City's partnership with DSquared, or Manchester United's collaboration with Paul Smith, this Louis Vuitton x Real Madrid collection will remain exclusive to the players and will not be released to the public.
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