Bafana Bafana star, Percy Tau, has penned an exciting new deal with a South African brand management company.
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The story
After recently earning his 50th cap for Bafana Bafana, Percy Tau is ready to level up his personal branding by partnering with an up-and-coming sports branding entity.
The 30-year-old has joined To The Max Sports, a subsidiary of To The Max Management, an agency that works with the likes of actresses Linda Mtoba and Zola Nombona.
To The Max Sports already boasts Proteas cricket captain Themba Bavuma in its ranks and with Tau on board, that reputation of this agency in the sports industry will likely be elevated.
The agency, which prides itself on maintaining and developing personal brands for esteemed athletes, is owned by young entrepreneur Ntando Zikalala expressed her excitement in collaborating with 'The Lion of Judah'.
"This partnership represents more than just a signing; it's a convergence of visions. We're inspired by Percy's extraordinary journey, which so eloquently shows how talent and unbridled determination can cut through the noise," noted Zikalala, in her agency's statement.
"His commitment to excellence, coupled with his connection to the ordinary man, positions him as not just an athlete but an aspirational giant in African sports," added Zikalala.
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The 2023 CAF Inter-Club Player of the Year winner also weighed in on a new chapter in his career. "Joining forces with To The Max Sports heralds an exciting new chapter in my career. Their innovative approach to brand management and shared vision for promoting African talent resonates deeply with my personal mission," said the Qatar SC baller.
Tau, who's plied his trade overseas with Egypt's Al Ahly, England's Brighton Hove Albion and Belgium's Club Brugge among other top sides, is ready to set a trend of promoting African athletes.
"Together, we aim to build pathways for aspiring athletes and showcase the incredible sporting potential that our continent holds."
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