PUMA Invests In South American Football

PUMA has signed a partnership with South American football governing body CONMEBOL for all club and national team matches, in a three-year deal. Check it out!

What's the story?

PUMA has announced a partnership with CONMEBOL to sponsor major tournaments and other products in Latin America.

The partnership will shape the beautiful game in Latin America from the 2024 season onwards. 

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Let's take a closer look...

PUMA X CONMEBOL

For the first time in 107 years, CONMEBOL will collaborate with PUMA.

This exciting partnership will see both entities collaborate on pitch together and continue to shape the future of South American football for years to come.

PUMA will be sponsoring key tournaments across Latin America that will include the CONMEBOL Copa América, CONMEBOL Libertadores and CONMEBOL Sudamericana.

"For CONMEBOL, we are greatly satisfied to partner with a globally renowned company and a brand widely recognized around the world," says CONMEBOL president, Alejandro Domínguez.

"South American football is characterized by the talent, passion, and determination of its players. We feel that PUMA also embodies these values," he adds.

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PUMA will also supply the official match balls, referee uniforms and staff kits. Sports such as Futsal, Beach Soccer and female categories, pre-Olympic and youth categories will also have sports equipment produced by PUMA.

"We are proud to join forces with CONMEBOL. We want to continue creating major milestones in football and we believe this is a unique opportunity to convey our joyful, determined, confident, and brave way of viewing sports," says Carlos Laje, PUMA Latin America General Manager.

The legacy of CONMEBOL and PUMA's extensive history, combined with the eternal spirit and passion of both parties, will aim to elevate football culture to the highest peaks of South America.

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