PUMA has deepened its commitment to African sports by signing a long-term agreement with the Confederation of African Football (CAF). Check it out!
What's the story?
PUMA will become the official technical partner of CAF and supply the official match ball at CAF events, including the TotalEnergies CAF Africa Cup of Nations 2023 in the Ivory Coast.
PUMA has a long-standing history of partnering with African giants, and currently sponsors the reigning African champions.
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Let's take a closer look...
PUMA CAF Join Forces
PUMA has signed a long-term agreement with CAF, becoming the official technical partner of the association, supplying match balls and more at official CAF tournaments.
The global sportswear brand has agreements with six football federations on the African continent, including Morocco, the first African nation ever to reach the semifinals at a World Cup, and Senegal, the current African champions.
"The passion for football runs deep in Africa and PUMA has taken a unique and creative approach in its partnerships with its African teams over the years," said Johan Kuhlo, General Manager EEMEA Distribution at PUMA.
"Our agreement with CAF celebrates this passion for the sport across the continent and we will jointly develop exciting products specifically for African football," he added.
The agreement, which will commence on 1 November and will not only see PUMA supply the official match ball at CAF tournaments, but also the kit for referees and engage in several marketing opportunities, both on and off the pitch.
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The appeal of African football extends well beyond the continent, with a strong viewership in major markets such as the UK, France and the United States.
"PUMA has been a big part of some of African football's most iconic moments over the years, on the international stage and with some of Africa's major clubs," said CAF President and former Mamelodi Sundowns chairman, Dr Patrice Motsepe.
"Making African Football globally competitive requires that African teams must win on the field, which needs partnerships with global companies with a strong commitment to African Football. We are absolutely delighted to have a world-class company in PUMA join the CAF family as a strong partner in helping us grow the game on the continent."
PUMA and CAF will launch the official match ball for TotalEnergies Africa Cup of Nations Cote d'Ivoire 2023 at the group stages draw, taking place on Thursday, 12 October.
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