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Pirates Kit Designer Reveals Creative Process

Pirates Kit Designer Reveals Creative Process

Orlando Pirates' new kits for the 2023/24 season were designed by Thebe Magugu.

Following the release of Orlando Pirates' new 2022/23 home and away strips, Thebetsile Magugu has revealed the design process behind the kits. Check it out! 

What's the story? 

The Buccaneers unveiled the home and away kits for their upcoming campaign in collaboration with kit sponsor adidas and Thebetsile Magugu's self-named brand.

A portion of the design process by Thebe Magugu's creative director and founder was revealed on Instagram, giving Pirates fans an inside look at the inspiration behind the kits.

Read: Pirates' Newfound Love For SA Designers Grows 

Let's take a closer look... 

Pirates kit design process

Last week, Orlando Pirates unveiled their new home and away kits in collaboration with adidas and a South African luxury fashion brand, Thebe Magagu.

The home kit is a classic black while the away kit is unique pistachio green and both feature a large print of the club's skull and bones logo. 

Magugu headed to Instagram to share some insight on his design process and revealed that getting to understand the Soweto giants has been a fascinating experience. 

"I felt like it was important to hear their story before I began designing, and what a journey! It's a tale of perseverance, fighting against the odds to become one of the most recognised figureheads in global sports," wrote the renowned designer on IG.

Read: Maema Lives His Best Life During Tanzanian Holiday

Magugu shared images of the campaign for the kits and how the direction of the images he shared were conceptualized through sketches. 

He went on to explain the details behind the large skull print on the jerseys: 

"This idea of persistence is why I decided to treat their iconic skull logo as a Maze/ Trojaborg Labyrinth - to symbolise the long and winding journey the team has travelled to land them here.That idea of fighting for your life, throughout the odds, hits home for me because I too share a similar story.

"I can't wait to share the entirety of the Thebe Magugu x Orlando Pirates x Adidas project," added Magugu. 

Scroll through the gallery to view the new Pirates kits:

Orlando Pirates' new kits for the 2023/24 season w
Orlando Pirates' new kits for the 2023/24 season were designed by Thebe Magugu.
Orlando Pirates' new kits for the 2023/24 season w
Orlando Pirates' new kits for the 2023/24 season were designed by Thebe Magugu.
Orlando Pirates' new kits for the 2023/24 season w
Orlando Pirates' new kits for the 2023/24 season were designed by Thebe Magugu.
Orlando Pirates' new kits for the 2023/24 season w
Orlando Pirates' new kits for the 2023/24 season were designed by Thebe Magugu.

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