Platform: Twitter
Twitter engagement on brand content has dropped significantly compared to 2014 according to Fuseware World Wide Worx's Social Media Landscape report for 2015. Brands are posting more content than ever before on the social network, but even paid-for campaigns are often not seen as relevant by Twitter users.
So how do you grow your brand's Twitter account? Well one way is by increasing your mentions with either replies, retweets and favourites. The best way to achieve this is through knowing your audience, knowing what will get their attention and grabbing their attention in their very busy timelines. One way to do this is by partnering with a publisher on Twitter and let's face it, when it comes to a football conversation, Twitter knows few counterparts.
This is exactly why your brand should feature on the Soccer Laduma Twitter timeline!
Branding Opportunity:
Twitter is very noisy yes, but when your audience is engaged in a football conversation, they're immediately both passionate and responsive. A great example of a Soccer Laduma branded property is the Lucky Star 5 Things post. The five facts are rolled out across seven branded tweets with a beautifully designed graphic attached to it. It's a well received property on our platform and Lucky Star by association, have gained followers and engagement! Another amazing branding opportunity is the Soccer Laduma Mock Final, an original game played out the Thursday before every major football final. A guarentee to Trend in South Africa!
Frequency:
The social media team responsible for posting on the Soccer Laduma Twitter timeline is a considerate one - a nine-member strong team - four of them responsible for creating branded opportunities. So while about 60 tweets a day sounds excessive, it's made up of various streams of content.
The Team And It's Numbers:
The @Soccer_Laduma Twitter account, with it's 260 000 followers, has an average mention - retweets and replies - of 6000 each week. Each individual tweet reaches about 7000 people. What's more is that the Soccer Laduma editorial staff have a few Twitter 'giants', made up of @SoccaClint (Clint Roper), @PeterLaduma (Peter du Toit), @YesWeCrann (Joe Crann), @MissGailis (Gail Odgers) and more! These personal accounts are used to further promote the
Cost:
FREE! Yes that's right. Branded opportunities on Twitter is completely free, if you spend elsewhere. This added value property is unlocked when signing onto a significant spend on Soccer Laduma's other incredible properties.
