Property: Player of the Season
Platform: Digital
The Soccer Laduma web and mobile site is home to South Africa's most prestigious and comprehensive Player of the Season voting and awards each season. Each year, the Soccer Laduma team selects the best players in the PSL, and open up voting to our vast audience. Week by week, players are eliminated via an online voting procedure, the voting is zeroed, and the process starts again. At the end of the season, the readers vote for their number one player in the country for the past season. The winning player is revealed in a full page poster in the Soccer Laduma newspaper, on web and mobile and on social media.
Branding Opportunity:
This highly engaging property is available for full name branding. The Brand X Player of the Season has it's own dedicated section on the web and mobile site, including branded graphics and banner ads served straight to this section.
See the 2015 Digital Advertising Rates here!
360 Approach:
While the core voting function of this property is on the web and mobile site, the Player of the Season is promoted in the newspaper throughout the campaign with ads of various size and a strong voting call-to-action. It culminates in a full page branded Player of the Season poster which is bound to find itself on the walls of the players thousands of fans! Furthermore, Player of the Season is promoted daily on social media - Facebook, Twitter and Instagram! Besides a strong CTA, these branded graphics - in which the sponsor will be tagged - spark lively conversations about the Player of the Season on social media
Numbers:
Last season, a total of 11, 357 votes were cast on the site over the three week period. This number is expected to double this season, with the year-on-year growth of our site and social media platforms.
