PUMA’s classic Palermo sneaker arrives on the streets of South Africa where local creators are styling the sneaker’s vibrant colour schemes and mix of suede and leather with football jerseys to channel a modern terrace aesthetic.
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Let's take a closer look...
PUMA Palermo lands in Mzansi
The PUMA Palermo sneakers made its debut in 1980s football stadiums, where it was a staple among the terrace crowd.
Today this icon of football culture makes its return for the streetwear world, complete with its signature tag at the upper, a T-toe construction, and a classic terrace gum sole.
The classic Palermo sneaker is already making a splash on the streets of South Africa where local creatives are styling the sneaker with football jerseys.
Mamelodi Sundowns legend Teko Modise and Cape Town Spurs midfielder Keagan Buchanan have already sent out the memo to Mzansi fashionistas on another way to style these evergreen kicks.
Take a look:
The Palermo's unmistakable DNA evokes a deep sense of football nostalgia and plays an important part in PUMA's history.
In October PUMA introduced the first ever Palermo campaign, starring Jack Grealish, the Manchester City and England playmaker, upstart, and style icon in his own right.
Earlier this month English Pop star Dua Lipa and PUMA set the table for a special dinner party in a historic Italian villa. Embracing the effortless Italian style philosophy while bringing together past and present football DNA, the Palermo is the guest of honour, pictured in a backdrop of fresco artworks and fresh produce.
In Mzansi, the PUMA Palermo is priced at R1799 and is now available in Special Pink Delight-PUMA Green, Vine-Clementine, White Vapor-Grey Gum and Black Feather-Grey Gum from PUMA.com, PUMA Retail stores, Colt45 by Al Capone, Sportscene, Shesha, Office London, Sidestep and Superbalist.
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Scroll through the gallery to see the Palermo styled with football jerseys:
PUMA's classic Palermo sneaker arrives on the streets of South Africa where local creators are styling the sneaker's vibrant colour schemes and mix of suede and leather with football jerseys to channel a modern terrace aesthetic.Supplied
PUMA's classic Palermo sneaker arrives on the streets of South Africa where local creators are styling the sneaker's vibrant colour schemes and mix of suede and leather with football jerseys to channel a modern terrace aesthetic.Supplied
PUMA's classic Palermo sneaker arrives on the streets of South Africa where local creators are styling the sneaker's vibrant colour schemes and mix of suede and leather with football jerseys to channel a modern terrace aesthetic.Supplied
PUMA's classic Palermo sneaker arrives on the streets of South Africa where local creators are styling the sneaker's vibrant colour schemes and mix of suede and leather with football jerseys to channel a modern terrace aesthetic.Supplied
PUMA's classic Palermo sneaker arrives on the streets of South Africa where local creators are styling the sneaker's vibrant colour schemes and mix of suede and leather with football jerseys to channel a modern terrace aesthetic.Supplied
PUMA's classic Palermo sneaker arrives on the streets of South Africa where local creators are styling the sneaker's vibrant colour schemes and mix of suede and leather with football jerseys to channel a modern terrace aesthetic.Supplied
PUMA's classic Palermo sneaker arrives on the streets of South Africa where local creators are styling the sneaker's vibrant colour schemes and mix of suede and leather with football jerseys to channel a modern terrace aesthetic.Supplied
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