PUMA and AC Milan have delivered once again by unveiling their newest kit for the 2025/26 season, featuring a special design paying homage to the Rossoneri's heritage.
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The story
PUMA and AC Milan have unveiled their new Away kit for the 2025/26 season, featuring a striking design that pays tribute to the rich history and culture of the Rossoneri.
The jersey reimagines a timeless classic with a clean white base, a staple of AC Milan's Away kits, enhanced by dynamic red and black accents.
This new design blends heritage with innovation, incorporating one of the Rossoneri’s most iconic symbols: the Diavoletto.
Originally introduced in the 1980s, the iconic Diavoletto emblem returns to inspire a kit designed for those who embody the AC Milan legacy, not just on their shirts but in their hearts.
A symbol of passion and pride, the devil has become a distinctive feature of the club, instantly recognisable to fans around the world. With this new Away kit, PUMA has revitalised a classic look while adding a modern twist, celebrating both the history and future of AC Milan and creating an exceptional kit.
"This season we really delved into the history and the iconic emblems and symbols of AC Milan, one of the most famous and stylish Clubs in the world," said Marco Mueller, PUMA's Senior Director of Product Line Management Teamsport Apparel, adding: "White Away kits are synonymous with AC Milan so this year we wanted mix things up and tap into the devilish theme and the iconic Diavoletto emblem which brought new life to the kit.
"The pairing of the white base with the black and red detailing helped elevate the jersey and create a unique style that brings some fire to the pitch with a devilish aesthetic."
Maikel Oettle, Chief Commercial Officer of AC Milan, commented on the Away kit, going into detail about the Diavoletto theme: "The Diavoletto is more than a symbol – it is a part of AC Milan's DNA. Bringing it back is a powerful tribute to our legacy, while speaking to a new generation of Rossoneri fans around the world.
"This kit, beautifully designed by PUMA, captures the essence of what it means to represent this Club - passion, style, and a fearless spirit that sets us apart."
To celebrate the launch and engage with the local community, AC Milan and PUMA organised a special treasure hunt throughout the city of Milan.
Fans were invited to follow a trail of red Diavoletto symbols placed in iconic locations tied to the club’s storied past.
The journey culminated at the Bottega del Diavolo, where participants received a special gift and enjoyed an exclusive first look at the new Away kit. This event turned the streets of Milan into a vibrant tribute to the Rossoneri spirit.
The new Away kit will make its on-pitch debut on 23 July, when Milan clash with English Premier League outfit, Arsenal, in Singapore, as part of their Pre-Season Tour of the Asia-Pacific region.
The 2025/26 AC Milan Away kit is available from 18 July at PUMA.com, PUMA retail stores, Studio 88, Sportsmans Warehouse, JD Sports and Totalsports. Price for Replica shirt R1 399.
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