Designed for the Milanesi and the Milanistas, PUMA has revealed a jaw-dropping kit for Italian giants, AC Milan. Check it out!
What's the story?
PUMA has today revealed the new AC Milan Home kit for the 2023/24 season, which celebrates the city of Milan and the spirit of its people.
The daring new Milan kit reimagines the club's traditional red and black stripes, a trademark of the their brand, using new stripes to recreate the 'M' letter.
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Let's take a closer look at this unreal kit...
2023/24 AC Milan Home kit
PUMA revealed one of its most daring and unique kit designs for AC Milan to date, reimagining the classic stripes that are so closely associated with the Rossoneri brand.
As mentioned, the unique new stripes create a repeat 'M' visual in the centre of the jersey through the tonal chevron stripes that represent the city of Milan and the progressive nature of the European giants, the V-neck jersey aims to connect the club with its world class city.
The new Milan Home kit not only celebrates the city, but also the unstoppable spirit of its people, with the green goalkeeper kit following a similar design structure using geometric arrows for a trippy effect.
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Milan stars Davide Calabria, Olivier Giroud, Rafael Leão, Mike Maignan, Malick Thiaw, Fikayo Tomori and Charles De Ketelaere, as well as women's team players Kosovare Asllani and Nesrien Bahlouli formed part of the launch video.
The video highlights the theme behind the 'M' design in the jersey, along with iconic elements of the city:
Watch:
The kit is available from 16 June 2023 at PUMA.com, Totalsports, Sportsmans Warehouse and Studio 88 at R1199 each for men and for women's sizes, with a junior size going for R1 099.
Scroll through the gallery to view snaps of the Milan players modelling the kit:
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