PUMA and Borussia Dortmund have today unveiled the German club's "Cup kit" for the 2025/26 season, inspired by BVB's team from the mid-1960s.
Check it out!
Read: Maboe Brings The Style On & Off The Pitch
The story
PUMA and Bundesliga giants Borussia Dortmund have unveiled the club's Cup kit for the 2025/26 season, featuring bold colours that are sure to stand out both on and off the pitch.
This kit honours the BVB team of 1965/66, which was the first German team to win a European club competition. The iconic black and yellow colours, synonymous with Dortmund's identity and success, are designed to instil fear in opponents both at home and away during cup matches.
The kit includes a tonal print inspired by the historic 1965/66 campaign, along with a retro crest that adds a nostalgic touch. This design exemplifies the idea that sometimes, confidence speaks volumes without being loud.
"Borussia Dortmund is one of Germany's most successful teams and was the first German team to become European Cup Champions," said Marco Mueller, PUMA's Senior Director of Product Line Performance Apparel, adding:
"For the BVB Cup kit this season, we wanted to honour this incredible achievement by bringing back a retro crest and integrating a unique tonal all-over print that is inspired by the floral pattern on the trophy handle grip to create a beautiful all-yellow look with classic black details on the round neck collar and arms."
The BVB Cup kit is available from 29 August at PUMA retail stores and PUMA.com.
Read: The Happy People Show Love To Orbit
