PUMA has unveiled the next generation of the brands popular speed boot – the ULTRA Breakthrough edition. Check it out!
What's the story?
PUMA has unleased a remastered model of their famous ULTRA boots, as well as a women's specific option.
The new ULTRA is armed with a completely redesigned lightweight ULTRAWEAVE upper to push the limits of speed.
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Let's take a closer look at these boots...
PUMA's remastered ULTRA
PUMA's new lightweight speed boot, the ULTRA Breakthrough edition, sees the brand take its boot innovation to the next level.
The new upper improves PUMA's signature speed with the application of PUMA's PWRTAPE technology that draws from the anatomy of the human foot to provide optimal lightweight support in key areas of the foot for added stability and a locked in fit to perform quick cuts and explosive movements.
The brand new ULTRA also features an explosive dual-density SPEEDPLATE for next-level traction. The result is a more dynamic plate and a more reactive toe box that provides added propulsion and energy transfer when going from 0 to fast.
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The new ULTRA features faster branding with sleeker formstrip and a semi-transparent upper so you can see the innovative PWRTAPE technology and will be worn by the likes of Kingsley Coman, Antony, Memphis Depay and Christian Pulisic.
For the upcoming FIFA Women's World Cup in Australia and New Zealand, fans can expect ballers such as Fridolina Rolfö, Alex Popp and Tamires to rock the boots, with PUMA also releasing a women's specific fit.
Women's fit
Two years since PUMA launched their first women's specific fit football boots, PUMA has updated their product offering over this period to include a women's fit across all three of their silos – ULTRA, FUTURE and KING.
"PUMA's women's fit has continued to evolve, I have felt a huge difference when it comes to the lock down and support the boot gives me," says Barcelona and Sweden's Fridolina Rolfö.
"Before the women's fit we were wearing the same boot as the men, so the fit was not tailored to our foot shape. Now I feel more comfort and confidence when stepping into the women's fit UTLRA," she adds.
"We have continued to develop our unique women's specific fit offering, which is now used by over 90% of our female athletes, which is a testament to how much our athletes love the women specific fit," says Stephanie Viera, PUMA's Product Line Manager Teamsport Footwear.
The new ULTRA is part of the PUMA Breakthrough Pack and is available in a unisex and women's specific fit that also includes the FUTURE and two new PUMA KINGs in fresh new colour updates.
The Breakthrough Pack will be available from available from 20 July at PUMA.com and Totalsports.
Scroll through the gallery to see Rolfö, Coman and Antony with the new ULTRA:
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