PUMA has announced a ground-breaking partnership with Al-Hilal that's set to transform football in Saudi Arabia. Check it out!
What's the story?
PUMA recently announced its official five-year sponsorship with Saudi Arabia's Al-Hilal FC.
The two major brands have come together to transform the country's thriving and passionate football culture with a partnership that will include new initiatives and products.
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Let's take a closer look...
PUMA x Al Hilal
PUMA is set to make inroads in the Saudi Arabian football market by partnering with Al-Hilal FC.
PUMA will design unique bespoke team wear and training equipment using its signature ULTRAWEAVE technology for both the Al-Hilal men and women's football teams starting the 2023-2024 season.
The partnership sees PUMA meeting the region's ever-growing passion for the game with one of the Arab World's most celebrated and successful football clubs.
PUMA's GM in the Middle East, Taner Seyis, values football's growth in Saudi Arabia and along with Al-Hilal, wants the brand to make an impact on and off the field:
"The partnership we signed with Al-Hilal provides new opportunities with one of the world's most passionate football fanbases, in a market that is seeing unprecedented growth and dynamism across all industries. We are committed to working together with Al-Hilal, in the Kingdom and globally, to deliver impact both on and off the pitch."
Take a scroll through the Al-Hilal gallery:
Commenting on the partnership, The Chairman of the Board of Directors of Al-Hilal, Fahad Bin Saad Bin Nafel added:
"We're delighted about this new partnership with PUMA until 2027. The long-term nature of this agreement means both parties are committed to work together with a strong focus on bringing global exposure for the team as well as developing new campaigns and initiatives which place our communities in the spotlight.
"We are excited to start our journey together with PUMA being the first in the region with our very own bespoke kit designs and we believe that this partnership will set a new benchmark for Saudi football," he says.
"As part of the partnership, we will see both organizations working together to provide long-term initiatives for Saudi youth, connect with local communities, and create exclusive PUMA product ranges to the delight of fans across the Kingdom and the globe," concludes Al-Hilal's Fahad Bin Saad Bin Nafel.
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