Football officials,journalists&certain football fans tend to treat football fans as unthinking,irrational individuals who don't know how to express themselves nor know what is good for them.

This of course is unfortunate considering that fans constitute arguably the most important element of football. It is fans who motivate funders to invest into the game. It is them who elevate players into gods which inturn makes them rich...etc.

This thing of club bosses and other officials thinking that it is their place to tell supporters how to feel, how to act, how to think and what to say is disrespect.

These people acknowledge the importance of fans when it suits them. People such as Max Tshabalala to the Celtics. Bobby. SL with their typos that they do not apologise for.