SAFA Bags Important Brand Deal

The South African Football Association (SAFA) has unveiled an exciting new hospitality partnership aimed at meeting the needs of the national team players during camps.

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The story

Today, SAFA announced a new strategic partnership with South Africa's leading hospitality company, Southern Sun.

Under this agreement, Southern Sun becomes the official hotel partner of SAFA, offering hospitality services to the men's and women's national teams, as well as SAFA staff and guests during major tournaments and events.

In a press release shared by SAFA's social media pages, Southern Sun will provide accommodation, conferencing, and hospitality services for various SAFA-related events, including Bafana Bafana's participation in qualifiers for major tournaments.

In addition, this partnership will see Southern Sun playing a key role in supporting the women's national team, Banyana Banyana.

"This collaboration with Southern Sun marks a significant step in ensuring our teams have the best possible support off the field," noted SAFA CEO, Lydia Monyepao, adding:

"Southern Sun's reputation for excellence in hospitality, combined with their deep-rooted commitment to South African sports, makes them the perfect partner for Bafana Bafana. We look forward to seeing how this partnership will enhance the performance and well-being of our players."

Southern Sun's CEO, Marcel von Aulock, echoed Monyepao's excitement: "We are honoured to become the official hotel partner for SAFA. Southern Sun has a long-standing tradition of supporting South African sports, and partnering with SAFA is a natural progression.

"We are excited to provide Bafana Bafana and Banyana Banyana with the warm hospitality and comfort we are known for, ensuring they are well-rested and ready to perform at their best," he added.

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Bafana Bafana are preparing to face Congo Brazzaville on Friday at the Nelson Mandela Bay Stadium in Gqeberha for the AFCON Qualifiers.

Monyepao recently mentioned that Bafana are in demand around the country with the biggest cities in the country scrambling to host Hugo Broos' men:

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