PUMA and and the reigning Serie A champions take their partnership to new levels with the release of a new streetwear collection inspired by the Milanese Paninari subculture of the 80s.
Check it out!
What's the story?
PUMA and AC Milan have come together to present a new vibrant streetwear collection inspired by the Milanese Paninari subculture.
The subculture established a new wave for Milan's youth of the 80s, establishing a new style that's characterized by its vibrant colors.
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This latest PUMA x AC Milan Collection reinterprets and reimagines the Paninari style in a contemporary manner for the new generation.
AC Milan x PUMA
AC Milan has once again contributed to the culture of football fused with fashion as they collaborated with kit sponsor PUMA for this new streetwear collection.
PUMA and AC Milan deliver a personal, intimate collection that pays tribute to the cultural phenomenon of Paninari, a popular look that became a major influence on the 1980s fashion in Milan and Italy as a whole.
The collection creates a style that continues to be referenced by contemporary designers and fashionista - which is a further testament of Milan's status as one of the fashion capitals of the world.
This 80s subculture-inspired collectio features casua T-shirts and hoodies, alongside trousers and long-sleeved polos, plus outerwear items like insulated puffer jackets, which are ideal for the European winter.
The apparel is accompanied by two versions of the PUMA RX-737 and PUMA Weekend sneakers, both featuring a saying that's well-known at Milan's San Siro stadium - "Solo Con Te," that translates into English as "Only With You."
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As PUMA showed with the Players' Lounge Collection, fronted by Memphis Depay and locally by Doctor Khumalo and Teko Modise, the sportswear giants are using influences from the past and reinterpreting them for the fashionistas of today.
This new streetwear collection embraces the creative direction taken on by AC Milan and PUMA, with the two brands using the style, fashion, and culture of fashionable city of Milan to develop off-pitch products that tap into the unique Milanese style.
Hopefully this vibrant collection will be embraced by Milan's most stylish ballers such as Fikayo Tomori, Tiémoué Bakayoko and Pierre Kalulu.
Scroll through the gallery to view the collection:
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