View this post on Instagram

A post shared by Soccer Laduma (@soccer_laduma)

Login

Celebrating Arsenal's Bold Homage To Africa

Celebrating Arsenal's Bold Homage To Africa

Arsenal FC's new away kit, created in collaboration with adidas and Labrum London. The kit, featuring pan-African colors of black, red, and green, celebrates the club's strong ties to its African supporter base.

A look at how Arsenal's black Away kit celebrates the club's connection to its African supporter base.

Check it out!

Read: '10111' Relives Glory Days At Amakhosi

The story

It's been a month since Arsenal introduced their new 2024/25 away kit, in collaboration with adidas and British African heritage brand, Labrum London.

The collaboration between Arsenal, Labrum and adidas aims to honour the Gunners' connection to their supporters in Africa, taking inspiration from the continent's design traditions.

As mentioned on the club's press release upon unveiling the kit, the predominately black strip embodies the traditional pan-African colours of black, red, and green, this shirt features a bold white zig-zag graphic created by Foday Dumbuya, the founder of Labrum London.

Read | Mokotjo On Brentford: 'I Have No Regrets'

The design weaves together these colours and cultural elements to celebrate our historical and contemporary ties to the African diaspora in London and beyond, highlighting the rich cultural heritage shared by the team and its supporters.

Dumbuya, Labrum London's founder, shared: "Growing up in London as a second-generation immigrant, I admired Arsenal players of African heritage who were not only exceptional on the field but also powerful representatives of our community. Collaborating on this design with Arsenal, a club with deep connections to our community, is an immense source of pride for me."

Dumbuya has achieved plenty with Labrum over the last decade, accomplishing some major accolades such as the Queen Elizabeth II Award for British Design and opening his first store in 2022.

He spoke to BBC Africa about the collaboration with adidas and Arsenal, elaborating on what inspired his design:

Related tags

Comments

Top 5

10 European Stars Eligible To Play For SA

Jul 30, 2025 08:09 AM in SA-Players-Abroad

Downs & Pirates Dominate PSL Awards

Jul 29, 2025 07:29 PM in Local

Mohau Nkota's Most Stylish Teammate At Ettifaq Club

Jul 29, 2025 01:00 PM in Fan Park

10 Of The Top Confirmed PSL Signings In July

Jul 28, 2025 08:21 AM in Siyagobhoza

Lepasa Lands Exciting Deal After Pirates Exit

Aug 01, 2025 02:11 PM in Fan Park

Chiefs' Starlet At Career Crossroads

Aug 01, 2025 10:47 AM in Kaizer-Chiefs

Guardiola Confirms Coaching Hiatus After Man City Stint

Jul 31, 2025 06:52 AM in English-Premier-League

Pirates Coaching Change: De Sa Shares Honest Take

Aug 01, 2025 08:49 AM in Orlando-Pirates

Ex-PSL Boss Folz 'Plans' SA Pre-Season For Yanga

Jul 31, 2025 06:58 AM in African Football

Lepasa Lands Exciting Deal After Pirates Exit

Aug 01, 2025 02:11 PM in Fan Park