Despite a solid launch and positive feedback, EA Sports are expecting a drop in sales first week sales for EA FC 24 compared to FIFA 23.
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What's the story?
Despite a glamourous launch and solid marketing and more, EA Sports FC is experiencing a drop in sales compared to last season's FIFA 23.
EA FC 24, the first football title released by EA since parting ways with the FIFA license, is facing a significant drop in physical sales, with the change in name a possible reason.
Read: Ian Wright Picks His EA FC 24 Ultimate Team
Let's take a closer look...
EA FC 24's drop-off in sales
When EA Sports announced last year that they will be moving on from the FIFA title, it sent shock waves in the gaming world, after the two brands enjoyed a successful relationship that lasted around 30 years.
Last year's FIFA 23 marked the end of the deal between the game publisher and the international football association, with EA ushering a new and exciting era with EA FC 24, or FC 24.
EA's final FIFA proved to be a major hit, reportedly surpassed the lifetime sales of FIFA 22 in just six months according to Front Office Sport.
Read: FC 24 Ratings: Henry Feels Salah De Bruyne Are Underrated
Moving on without the recognisable FIFA name is proving to be a challenge for EA, as first entry sales of EA FC 24 struggles to match past FIFA numbers.
EA's new game is falling significantly short of FIFA 23 in terms of sales of physical discs, as reported by gaming journalist Christopher Dring of GamesIndustry.biz — the sale of physical discs of EA FC 24 is down by 30% compared to FIFA 23 in the United Kingdom.
In the same post, Dring recognises that EA had been anticipating a drop in sales due to the name change, but a loss this significant could concern the US-based game publishers.
Physical launch sales of EA Sports FC in the UK are down 30% over last year's FIFA 23. EA had expected some short-term impact as a result of the rebrand
— Christopher Dring (@Chris_Dring) October 1, 2023
Dring also added:
EA Sports FC's physical launch in the UK is the second highest of the year, behind Zelda but ahead of Hogwarts Legacy
— Christopher Dring (@Chris_Dring) October 1, 2023
In terms of physical versions… UK launch sales of EA Sports FC on Switch are up (slightly) compared to the launch of FIFA 23. It's the only platform that has posted a sales improvement year-on-year. I wonder why? (I know why)
— Christopher Dring (@Chris_Dring) October 1, 2023
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