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EA FIFA's New Name Revealed?

EA FIFA's New Name Revealed?

As reported earlier this week, Electronic Arts are exploring the possibility of rebranding the FIFA football game series.

The long-standing football simulator, which was launched way back in 1993, is on the brink of its 30th anniversary, but EA is considering a name change.

A top executive in the company had already stated that they were reconsidering the naming-rights agreement that they have with FIFA, and now news regarding a recent trademark has surfaced.

FIFA's main competitor over the years, Pro Evolution Soccer (PES) from Konami, has already undergone a name change, with the company opting to go with eFootball.

Their latest title, eFootball 2022, was released as a free-to-play title, though there is no indication as to whether EA would considering going the same route.

Polygon, however, picked up the name EA Sports FC which was filed just last week with the UK's Intellectual Property Office as well as the European Union Intellectual Property Office.

The filings are specifically for computer game software and online computer game entertainment. The US Patent and Trademark Office does not have a filing or registration on that mark.

Polygon also tried to contact EA Sports for comment, however, they declined.

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