The 360-degree multi-platform approach to advertising is an effective one, giving your brand an omnipresent 'halo' effect, while reaching a larger audience!
Fortunately Soccer Laduma has multiple successful platforms in our wheelhouse, our audience congregate where they feel comfortable to engage with our content. It's why we want to invite our advertisers to unlock our platforms with a 360-degree approach.
360-degree = online + offline + social + other
Offline:
Soccer Laduma's weekly newspaper is South Africa's biggest sports publication and with a readership of 3.3 million readers dwarfs our competitors. It constantly remains the country's top single-copy selling newspaper and currently occupies second place in overall newspaper sales, however this gap is closing steadily and it is only a matter of time before we occupy the top spot in South Africa. The newspaper is an effective platform to place a call-to-action about a campaign and to keep traditional paper readers informed of its progress and results.
From straight ads, to branded opportunities and content marketing, to inserts, the Soccer Laduma newspaper offers a host of opportunities to advertisers.
Online:
The Soccer Laduma web and mobile site has a menu of options with very unique platforms and options to include in a 360-degree campaign. With monthly pageviews totalling an average of 45 million a month and reaching up to 60 million during transfer season, the large volume of traffic ensures that the opportunity to engage with your brand is huge. We specialise in digital content marketing and native advertising, but there's also a host of exciting branded opportunities here!
Opportunities to advertise online doesn't end there, Soccer Laduma offers expert ad serving solutions across our platforms. We're determined to reap effective results through banner ad optimisation, working together with advertisers to produce maximum click-through-rates.
SLTV:
Since the re-launch of SLTV in July 2014, the platform has received almost 1 million views. A dedicated media player allows advertisers the freedom to place product, brand a series or create video advertorials on the Soccer Laduma platform without the fear of being taken down. A daily array of popular shows has become established properties on SLTV, and it's waiting to be branded!
Social Media:
Soccer Laduma has one of the largest and most engaged social audiences in South Africa. With over 1.2 million Facebook fans, a quarter of a million Twitter followers and a solid Instagram and WeChat base, the dedicated Soccer Laduma social media team ensures that our audience has plenty of hot news, graphics and creative content to interact with! Part of the success of Soccer Laduma's social media strategy is that while we do share our website content to drive traffic to our digital platforms, we also take great care in creating platform-specific tailored content. We use an array of analytical tools to monitor the success of this content and ensure its success, making each of these content pieces a branded opportunity that offers advertisers social media reach.
Other:
Activations, Player Sourcing Crowd Sourcing
Besides creating content across all platforms for 360-degree campaigns, one of our real strengths is being able to align popular soccer players with an advertising campaign. Soccer Laduma is able to approach and secure the buy-in of legends and current stars alike, to be part of tailored campaigns, in-order create star collaborations. We'll also ensure the right players and personalities are sourced for events and social engagements to activate campaigns on the ground.
Due to the creation of our Supporters Club, Soccer Laduma has the major buy-in of almost 50 000 South African soccer fans who we describe as our 'ultras'. We also have all the unofficial 'Number One Fans' in our stable – i.e well-known fans like Machaka, Fefe Dejan, celebrities in their own right. The use of these football figures has proven effective for events where clients want authenticity from legitimate soccer supporters.
So take our hand, how can we make your advertising campaign work, using our 360-degree approach? Have a look at our Triangles, and let's package the best deal for your brand!
