Mamelodi Sundowns has entered into a new sponsorship deal for the upcoming FIFA Club World Cup.
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The story
A champion team is joining forces with Africa's champion beer, Black Label, as Mamelodi Sundowns announced a new sponsor for June's FIFA Club World Cup tournament.
As the only Southern African team to qualify for the expanded 32-team FIFA Club World Cup in the U.S. this June, Mamelodi Sundowns will carry the hopes of a continent.
In a statement released by the club regarding this new partnership, it’s been announced that Carling Black Label will relaunch the Score Predictor platform.
Supporters can submit match predictions via the Black Label score predictor site or USSD (120660#) for a chance to win prizes worth over R1 million, including airtime and a VIP matchday experience.
Carling Black Label's Brand Director, Kerryn Greenleaf, said, "Carling Black Label has always been more than a beer — it's a Champion Beer for Champions. Our Score Predictor brings fans closer to the game they love, and this year, it's about turning every prediction into a celebration of champion spirit."
"Mamelodi Sundowns are representing Africa at the highest level, and with the Score Predictor, we're giving fans the power to join them on that journey. Because when they score, you score," added Black Label's Brand Director.
Downs' senior assistant coach Komphela added his voice to Sundowns' partnership with Black Label, stating that Black Label understands the value of South African football.
"This partnership is a meeting of champions — grounded in aligned values, backed by performance, and driven by the people.
"Carling Black Label understands the heartbeat of South African football. They've stood by fans and supporters for decades, and now they're standing with Mamelodi Sundowns as we take African excellence to the world," said Komphela, adding, "We are proud to have an award-winning brand backing us on this journey."
The campaign was launched today, Thursday 27 May, at Level Three, Kramerville, Sandton, in an event that blended football culture, music, and digital innovation.
As revealed in the aforementioned statement, guests received a locker room-inspired arrival, engaged with a digital 'Champion Wall' with club legends and players like Mothobi Mvala present.
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