Real Madrid's fashionable midfield starlet is doing it for the culture once again after featuring in Nike's new Air Max campaign.
Check it out!
What's the story?
French baller and fashion forward star Eduardo Camavinga linked up with Nike to be the face of their new Air Max sneakers.
He was joined by another Frenchman, who's slowly making waves in the European rap game, Tiakola.
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The steezy duo looked at home for the Nike campaign, which personifies contemporary youth culture.
Camavinga for Nike
After shocking the fashion world by walking down on the Balenciaga runway before the start of the season, Nike makes use of Camavinga's effortless steez to launch the Air Max Tailwind (TW) kicks.
Dripped out in a wavy Nike fleece tracksuit and a puffer, Camavinga was spotted with the blue and white Air Max TW kicks.
The silhouette is inspired by previous iterations of the Air Max TW, and designed to fit the classic look of the 90s.
As mentioned by Nike, the visible bubble cushioning of the shoes laid the foundation for the track-to-street aesthetic.
"Ready to highlight any fit, its lightweight upper pairs angular and organic lines to create an entrancing haptic effect," states Nike on their website.
The kicks aim to strike a balance of 90s comfort and modern-day styles. The R2 999,95-priced sneakers also come in a black and white colourway, which was worn by Tiakola in the campaign.
Read: Summer Drippin': Get Styled Like Chiefs' Midfield Wiz
With the World Cup drawing closer, we should expect more fashion/football campaigns from the world's leading brands and the most fashion-forward ballers.
Let's take a look some behind-the-scenes footage of the shoot featuring above-mentioned French stars:
Scroll through the gallery to view the Nike editorial with Camavinga:
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