PUMA has launched the second chapter of its first worldwide brand campaign in 10 years "FOREVER. FASTER. — See The Game Like We Do."
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The story
PUMA has unveiled the second installment of the "FOREVER. FASTER. — See The Game Like We Do."
Centered around the UEFA Euro 2024 and the 2024 Copa América, the phase of this campaign spotlights the exceptional football athletes associated with the brand.
With speed as its longstanding forte, this new chapter spotlights the significance of speed in football and beyond.
The campaign comprises two films and accompanying creative materials showcasing PUMA's prominent footballers such as France's Antoine Griezmann; USA's Christian Pulisic; Mexico's Javier "Chicharito" Hernández; Germany's Kai Havertz; Holland's Memphis Depay; Brazil's Neymar Jr.; and the retired Argentine, Sergio Aguero.
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On the pitch, split-second decisions are crucial, illustrating a universal passion for speed. "See The Game Like We Do: FOREVER. FASTER." invites fans to perceive sports and its culture through a distinctive lens, highlighting victory in the realm of swiftness, a domain PUMA excels in.
"We are dedicated to enhancing our brand's presence through a comprehensive media strategy that blends traditional channels with innovative technologies to engage our consumers. Our efforts will specifically emphasize social media, leveraging our team of ambassadors and influencers. Additionally, we will explore new mechanisms to create exciting experiences," said Richard Teyssier, Vice President Brand and Marketing.
Looking ahead, PUMA also plans to unveil dedicated brand content for the 2024 Summer Olympics later this year.
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