Internet celebrities Logan Paul and KSI's joint venture Prime Hydrate will be sponsoring Arsenal. Let's check it out!
What's the story?
Arsenal announced on 27 July that their new hydration partner will be KSI and Logan Paul's Prime.
Prime co-founder KSI is a lifelong Gunner and he revealed yesterday on Twitter that it's a dream come true to collaborate with his favourite club.
Arsenal hydrated by KSI's Prime
In a clip posted on Arsenal's social media pages, they announced the partnership with KSI giving a mock team talk where he declares that Arsenal was dehydrated last season.
"Last season we were very dehydrated, this season, we have Prime baby!"
Stay hydrated ??
— Arsenal (@Arsenal) July 28, 2022
Introducing @PrimeHydrate as only @KSI can... ?? pic.twitter.com/RYo34Zyjyg
A dream come true for KSI
On Arsenal's website, the club's Chief commercial officer Juliet Slot stated that they're partnering with Prime because they want to work with new forward-thinking brands and Prime falls into that category.
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Meanwhile, KSI is pinching himself over this partnership:
"Honestly, I can't believe it, this is a childhood dream of mine."
"From watching Arsenal tear up the Premier League in the early 2000s to now being associated with Arsenal officially with PRIME, it's a dream come true and I'm still pinching myself! This is a huge moment and I'm so glad it's with the team I support," says KSI on Arsenal's website.
Have your say on Arsenal's newest sponsor...
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