CAF Looking For Super League Sponsors

CAF is in the market for sponsors for its upcoming African Super League competition.

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According to the governing body of African football's official website, the organisation currently in the process of appointing a marketing agency that will lead the charge to secure their flagship competitions the necessary sponsorship for the 2023/24 and 2024/25 campaigns.

CAF is said to be keen to bring an agency on board to provide wider support as it rolls out its commercial strategy as far as their leading competitions are concerned.

Late last year, CAF president Patrice Motsepe announced that the African Super League would be introduced on the continent in August 2023, in a bid for its biggest clubs to generate more wealth.

The South African football executive claimed that each team competing would receive $2.5 million (R45 million), while the winner would walk away with $11.5 million (R211 million), but since the billionaire's announcement, very little detail has been provided pertaining to how the competition would be structured.

Soccer Laduma reported in February that the reason for this was because CAF had not yet secured the sponsorship to validate Motsepe's claims regarding the figures involved, but it seems the former Mamelodi Sundowns chairman and his board are now taking the necessary steps to market what is poised to be Africa's most lucrative and largest club competition by finding the necessary sponsors.

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With CAF resolving a longstanding $50 million (R917 million) TV rights dispute with French company Lagardere at the end of 2022, the organisation will likely be hoping to not find themselves in such a precarious position with their current venture.

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