A month after securing a role at CAF, Kaizer Chiefs marketing and commercial director Jessica Motaung has obtained a qualification in sport, which saw her travel to the United States of America.
The Soweto giants announced that Jessica graduated from the SuperSport Industry Leaders Programme in conjunction with the Gordon Institute of Business.
Jessica formed part of a bench of 18 hand-picked candidates classified as the future of sports administrators in the country to participate in the programme.
Chiefs revealed via the club's official website that Jessica and others were "given key skills in areas such as the fan experience, transformation and broadcast."
As part of the course, the group went to San Francisco in the USA, interacting with the San Francisco Giants Baseball team and Golden State Warriors NBA Basketball Franchise.
"It was a very reflective process and one that built in me in various ways. I got to undertake many physical and other journeys during this time. There are many lessons I bring back to the Village at Naturena with me," said Jessica after graduating from the nine-month course, which began in October last year.
"We learnt a lot in the United States, and this is where we got to see how valuable the fan experience is to a team. We have a lot to implement here for our fans locally to duplicate these and to build a stronger bond and to keep on bettering the game-day experience for our fans."
"We had a Springbok World Cup winner with us in Bryan Habana and a wide range of very motivated and highly enthusiastic and forward-thinking individuals in our programme. Together we will interact and work to ensure that we plan a way forward for the betterment of the sports industry in the country," concluded Motaung.
