LALIGA has confirmed that it has signed a lucrative new deal with Saudi Arabia.
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The Middle Eastern country has made quite a splash in the football fraternity in 2023, and it seems they are continuing to make an imprint on the beautiful game in all facets.
Not only is their Saudi Pro League snapping up many of the world's best talents, but the nation is now looking to raise its profile as a tourist destination hub, having just entered into a new relationship with the Spanish top flight.
"LALIGA and Visit Saudi have entered a partnership agreement with the aim of showcasing Saudi Arabia, the authentic home of Arabia, as the most exciting, year-round destination – where the passion for football intertwines with bridging connections among diverse cultures, ultimately bringing communities together," an official statement from the Spanish league read.
"This collaboration will amplify Visit Saudi's work highlighting Saudi Arabia as the world's fastest-growing destination, its rich and captivating cultural heritage, its diverse landscapes, and its role as a pivotal hub for unprecedented sporting and cultural interactions in today's football landscape.
"Today's partnership agreement demonstrates the strong historical connection between LALIGA's and Saudi Arabia – for over 15 years LALIGA games have been followed by millions of football fans across the Kingdom, Saudi football players have played in Spain as well as Spanish players in the Saudi league, and Saudi now has more than six official fan clubs for LALIGA teams."
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This new partnership comes at a time when the Spanish top flight is undergoing a massive rebranding initiative, and it seems it is keen to capitalise on their new look by also introducing new sponsors, with Visit Saudi being the latest of those.
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