PUMA has launched a special collection and boots with the Instituto Neymar Jr, a community center founded by the Brazilian superstar. Check it out!
What's the story?
PUMA has revealed a collection with the community center Instituto Neymar Jr., founded by Neymar Jr. himself, to support underprivileged youth in his old Praia Grande neighbourhood, near Santos.
For this special edition collection and FUTURE INJR football boot, PUMA worked with children from the Instituto to create graphics inspired by the Brazilian idol and celebrate Neymar Jr. for giving back to the community that shaped him.
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Let's take a closer look...
Neymar x PUMA
PUMA and Neymar Jr have come through with a dazzling new collection and FUTURE INJR boot to celebrate the community that shaped the modern Brazilian icon.
The children were briefed to draw what Neymar means to them and how he has inspired them, with PUMA then using a mix of different graphics that the children created for the final design.
The Instituto Neymar Jr. children who are featured in the campaign are the children who developed the drawings for the designs, with the timespan between the original drawings and the finalized collection launch being around 18 months.
They youngsters were also asked to write their names, which will feature on the insole of the FUTURE INJR boots and the back neck sign off on the collections t-shirt.
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"The Institute is very special to me. Since its inauguration in 2014, we have been able to support underprivileged children and their families through sports, education, and healthcare. The Instituto is a place where kids can go after school to learn extra skills that will help shape their future," said Neymar.
"I am very proud of the team behind this amazing place and the impact we have had on the community, reaching over 10 thousand people. Being able to work with some of the kids on a collection was a beautiful moment for me, and I hope to make them proud when I step onto the pitch wearing the boots, they designed for me", concluded Neymar Jr, who now plies his trade in the Saudi Pro League with Al Hilal.
As a step toward a better future, the FUTURE INJR football boot is made with at least 20% recycled materials and is available for R4 499.00 from today, 7 September at PUMA.com, Totalsports, and Studio 88.
Scroll through the gallery see snaps of Neymar and the children, wearing the collection:
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