The brains behind the Kaizer Chiefs brand, Marketing and Commercial Director, Jessica Motaung has revealed what was the motivation behind her role at the club.
Chiefs founder and chairman Kaizer Motaung's sons and daughters are at the forefront of key positions at the club, with Jessica Motaung one of the long serving members, heading the Marketing department.
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However, despite being the boss' daughter, Motaung has revealed that she earned her stripes before assuming the role of a Marketing Director at the club after cutting her teeth in entrepreneurship for 15 years.
"Entrepreneurship came first, I decided that I want to be an entrepreneur and I decided that, with my partner then, we're going to start a production business," Motaung said on Mzansi Icons.
"And it started there and I've enjoyed the journey, having a business, I had the business for 15 years in the production space, doing music, entertainment, television and it was absolutely amazing."
Motaung revealed that her involvement in the production space prepared her for a role in the sports marketing industry.
"When I built the business, J.A.K.E Productions it allowed me to get involved in the production space and that's really where marketing engine and space was for me," she continued.
"I call it a university of J.A.K.E because many of us who were there it was an environment, first and for all, for black excellence.
"And it was an environment where we shared ideas, so that was really where it all started and it was amazing. We did things that had not been done before and I think it laid a foundation for me doing a lot more," she added.
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Motaung is held in high regard in sports administration in general in the country after she graduated from the SuperSport Industry Leaders Programme in June this year, conducted in conjunction with the Gordon Institute of Business.
The Programme had 18 hand-picked candidates identified as the future of sports administrators in the country. Motaung was alongside other sporting code representatives from the Rugby Union, University Sports South Africa, Cricket South Africa, including the Sharks and Vodacom Bulls, with the University of San Francisco also a partner in the programme.
