Today, PUMA and AC Milan presented the Home kit for the 2024/25 season, seamlessly merging the Rossoneri's rich history with cutting-edge kit design for the future.
Check it out!
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The story
Hailing from the heart of timeless fashion, the red and black stripes of AC Milan are an emblem of Italian football heritage, synonymous with triumph, fervor, and elegance since 1899.
Where crimson meets obsidian, football intertwines with kinship, as these iconic hues mirror the genetic blueprint of Milanismo, encapsulating the fervent spirit coursing through the veins of supporters, a legacy passed down through generations, and adorned by legends of the game.
The revamped jersey pays homage to the club's 125-year history, boasting the classic red and black stripes with pristine white accents, commemorated by a special patch on the jersey's rear — a feature shared across all PUMA kits this season.
Infusing tradition with innovation, PUMA's design ethos infuses this kit with a blend of legacy and contemporary flair, crafting an ensemble that epitomizes AC Milan's enduring influence.
Notably, the inscription "Social Club Institution" adorning the inner collar underscores the club's unwavering commitment to societal issues, reaffirming the Rossoneri's pivotal role as a catalyst for positive change within the community.
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"AC Milan's new Home kit is a testament to our rich heritage and the enduring legacy of Milanismo, which brings together over 500 million fans across the globe. This jersey embodies the spirit of passion, dedication, and innovation that defines our club.
"We are proud to unveil this special kit, which symbolizes our commitment to football excellence and our role as a social and cultural institution," said Maikel Oettle, AC Milan's Chief Commercial Officer.
Marco Mueller, PUMA's Senior Director of Product Line Management Teamsport Apparel, added: "AC Milan is more than a club – it's a symbol of performance at the highest level which we want to combine with performance innovation, design, and technology.
"With classic colours and a visual representation of the human genome, it celebrates how love for AC Milan has been passed on through generations, Made with Milanismo, from Milan to the world."
Marco continued: "From the start of the 2024/25 season our Club Replica jerseys are made using our RE:FIBRE initiative, this will feature 35 clubs and more than three million garments made from RE:FIBRE creating a more circular and sustainable way of producing football jerseys."
The RE:FIBRE process focuses on textile waste as the primary source of material to create new textiles. The recycled material can be used for recycling again and again without losing quality, making RE:FIBRE a more long-term solution for recycling polyester textile waste.
Designed for the fans, the Replica jersey pairs that same match-worn look with dry-CELL sweat-wicking technology designed to keep those in the stands dry and comfortable, even on the most tense of matchdays. Ideal for both game day and everyday wear, the Replica jersey is made from PUMA's innovative RE:FIBRE recycling technology and contains at least 95% recycled textile waste.
The jersey is as much a fashion statement as it is a symbol of sporting excellence and sustainability, all of significant importance to the Milan faithful.
The new 2024/25 AC Milan Home kit will make its debut on the pitch during the final Home match of the season against Salernitana and will be worn by the men's first team during their friendly game against AS Roma in Perth, Australia on 31 May.
It will be available from 23 May at PUMA retail stores, PUMA.com, Sportsmans Warehouse, Totalsports and Studio 88. Price R1399 adult sizes and R1199 for junior.
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