Ajax Amsterdam continues to bring the heat with streetwear brand Daily Paper, with some design inspiration from East Africa.
Check it out!
What's the story?
Having wowed the football culture space with a dope release of their third kit with Daily Paper, Ajax and Adidas continue to take it to a new level with the release of their pre-match attire.
The pre-match items compromises mainly of warm-up/training jerseys and jackets/tracksuits the players walk out with on the pitch before a match.
Scroll through the gallery to view the warm-up jersey...
Ajax, Daily Paper, and Adidas have cooked up some more steez with another eye-catching collection.
Pre-match collection
After the awesome release of the gold third kit, inspired by Amsterdam's street football roots, Daily Paper along with Ajax and Adidas have another chapter in their story.
The stakes have been raised for this release, according to highsnobiety.com, this pre-match collection is inspired by East African beadwork and "celebrates Amsterdam's diverse cultures and communities."
The colours green and red convey the traditional beadwork with a black base on the warm-up/training jersey.
The collection also consists of an Anthem jacket, a tracksuit, and a hoodie. We could see this work when Ajax takes on Rangers in the UEFA Champions League tomorrow.
In launching the sequel of their collaboration with Ajax and Adidas, Amsterdam's Daily Paper enlisted the services of famous Dutch/African supermodel Imaan Hammam to model the drip:
Introducing the @adidasfootball, Daily Paper & @AFCAjax Pre-Match collection. Inspired by East African beadwork while celebrating Amsterdam's diverse cultures.
— Daily Paper (@dailypaper) September 5, 2022
Available for pre-order (Europe only): https://t.co/Rql3Gmvnl9 pic.twitter.com/ZJ3av1RZGD
The music picked for this campaign has an Amapiano flavour to it, something for the South Africans to enjoy.
Have your say on Ajax's collaboration with Daily Paper...
Wrapped In Gold: Ajax Collab With Streetwear Brand For 3rd Kit