Premier League giants Chelsea have unveiled their new third kit, which includes an aerial depiction of Stamford Bridge as well as new technology that lets you connect with a special app.
Click through the gallery above to see some images of Chelsea's new third kit.
The Blues' new 2018/19 third kit, which will be worn during the club's European campaign, includes a logo that, upon scanning, will send you to the Nike app.
"For the first time, NikeConnect technology will be featured in a football jersey with the unveiling of the new third kit for Chelsea FC and its 2018/19 season," a press statement on Nike's official website read.
"By scanning a NikeConnect logo on the shirt label through the Nike app, fans are able to access product, customised content and exclusive experiences. They can also participate in the development of a special Chelsea FC Shirtholder's Edition 'Fan Jersey'. This co-creation experience includes collaborating with Nike designers during the course of a multi-stage, authentic design process, resulting in a 'Fan Jersey' available to Shirtholders.
"The jersey's design is just as progressive and innovative. Inspired by the heart of London, the DNA of the capital's leading club is threaded throughout the jersey. The dynamic textural print on the shirt's center appears at first glance to be a contemporary pattern, but upon closer inspection transforms into an aerial depiction of Stamford Bridge and its surrounding area."
The light blue third kit adds to Chelsea's 2018/19 collection featuring the blue home shirt and the yellow away strip.
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Chelsea are an official partner of Shield South Africa for the Sbonis' iDiski campaign and the three lucky winners, who will go on a trip to Stamford Bridge, will be announced next week Tuesday, 12 September. The overall winner of a contract with Orlando Pirates' MultiChoice Diski Challenge team will also be announced within the next two weeks.
Click through the gallery above to see Chelsea's new third kit, and let us know, in the comments section below, if you like the innovative shirt!
