Real Madrid superstar Cristiano Ronaldo and FC Barcelona's Lionel Messi are among the 10 highest valued athlete brands on Forbes' latest rich list.
Tired of reading? Click through the gallery to see the 10 highest valued athlete brands.
Ronaldo remained the highest valued footballer brand, with an estimated brand value of $19 million (R257 million).
He has seen his value rise by 18.8% over the past year, and jumped from eighth to sixth position in the top 10.
Just two spots behind him is his longstanding rival Messi, whose value rose to $15 million (R203 million).
The Argentine was not in the top 10 last year, but his brand value profited after he lifted his fifth FIFA Ballon d'Or in 2015.
Ronaldo and Messi are the only two footballers among the 10 most valuable athlete brands.
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Click through the gallery to see the 10 most valuable athlete brands, and let us know which other football stars you think could make the list next year.