Each season, Kaizer Chiefs like to implement a unique slogan or motto that is used to inspire and motivate the team and fans, and just a few hours ago they launched this year's theme.
Last season, the players and the supporters pulled inspiration from two mottos, which club management frequently advertised throughout the whole campaign.
'Forever Fearless' and 'Be Inspired' were two slogans the fans particularly felt accustomed to and many were hoping that at least one slogan would carry over.
That, however, doesn't seem to be the case, with Chiefs announcing that their new slogan is something quite different.
Here is Chiefs' new slogan:
This season we are "Driven To Excel" #KCExcel
— Kaizer Chiefs (@KaizerChiefs) August 3, 2015
Obviously the team is always determined to outclass and outperform any opposition they come up against, but this slogan sounds more like a car advert.
Khosi fans, what do you make of this slogan?