With Cristiano Ronaldo once tipped to join Borussia Dortmund after his second spell at Manchester United, the German giants' managing director has now revealed why they decided not to sign him.
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The Bundesliga outfit was one of the teams the five-time Ballon d'Or winner was linked with after news broke that he wanted to leave the Red Devils. First at the beginning of the season, and once again after his contract with the record Premier League champions was mutually terminated in November.
Dortmund managing director Carsten Cramer has now admitted, however, that signing Ronaldo would not have been in line with the club's aspirations.
"Basically, the value of Borussia Dortmund does not depend on social media followers," he told kicker.
"We are a football club, that's the key. We can have the best ideas in marketing, but if we lose 3-0 at home to Freiburg, it doesn't work.
"Even with the best brand presentation, the be-all and end-all is the product."
The 38-year-old marksman is the most followed individual on Instagram with 549 million followers.
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As a result of teams such as Dortmund deciding not to acquire the Portuguese icon when he was available, he now plies his trade in the Middle East with Saudi Pro League table-toppers Al Nassr.
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