PUMA has launched its first worldwide brand campaign in 10 years "FOREVER. FASTER. - See The Game Like We Do" to strengthen its positioning as the Fastest Sports Brand in the world.
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The story
PUMA has launched its first worldwide brand campaign in a decade, titled: "FOREVER. FASTER. — See The Game Like We Do".
Footballers such as Jack Grealish, Antoine Griezmann, Christian Pulisic, Kai Havertz, Luis Suarez, Memphis Depay, Neymar Jr., and legend Sergio Aguero, feature in PUMA's biggest marketing investment ever, which also aims to take the PUMA brand to new heights.
PUMA was founded in 1948 by Rudolf Dassler who had the vision to create shoes that make athletes agile, nimble and fast – just like a puma.
Over the last 75 years, PUMA has worked with the fastest athletes, clubs and federations to create cutting-edge innovations that provide sporting excellence and victories that live forever in the memories of fans across the globe.
This year — through the globally featured Brand Campaign — PUMA is demonstrating how speed is deeply rooted in the brand's DNA.
"See The Game Like We Do: FOREVER. FASTER." means to see sports and sports culture differently and ultimately win in a way only the fastest can. In a way only PUMA can.
PUMA has always been the first to see the next play, quick to act on its instinct, and set the pace for others to follow. This is what enables us to see the game differently, challenge conventions and create moments that will live with us forever.
"Everyone dreams of having a superpower and speed is PUMA's," said Arne Freundt, CEO of PUMA.
"Speed is the superpower that enables the greats to change the game. Just like our world icons Mondo Duplantis, Karsten Warholm, Neymar Jr or Breanna Stewart, we know that speed unlocks athletic performance and victory in everyone.
"Through our ability to bring speed to life, PUMA invites all people to break through their own limits, unlock their personal best and become a better version of themselves, allowing them to see the game like we do: FOREVER. FASTER."
"FOREVER. FASTER. — See The Game Like We Do" launched on 10 April and will be communicated across the entire media mix, including Social Media, TV, PR, Out Of Home Media and Points of Sale worldwide.
It will include a hero brand film and supporting creative assets with featured top athletes, such as Antoine Griezmann, Breanna Stewart, Christian Pulisic, Felix Streng, Jack Grealish, Javier "Chicharito" Hernández, Karsten Warholm, Kai Havertz, Lamelo Ball, Luis Suarez, Memphis Depay, Mondo Duplantis, Neymar Jr., Sergio Aguero, Shericka Jackson, and Yaroslava Mahuchikh.
Later this year, PUMA will present dedicated brand videos and creative assets for The CONMEBOL Copa America, UEFA Euro 2024, and The 2024 Summer Olympics.
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