Africa's premier gaming platform, SportPesa, has partnered with mobile operator Cell C to give their customers the latest in advanced and reliable sports betting at highly accessible rates. Cell C customers using the SportPesa platform by dialling *120*47773# on their mobile phones will now be able to play and manage their accounts through USSD for free.
SportPesa, who has been largely credited with the growth of mobile money transactions in East Africa, launched its operations in South Africa in April 2018. The sports betting company is hoping to replicate its success in Kenya, Tanzania, the UK and Italy by seeking to lower data costs for users while on the SportPesa platform.
Currently, SportPesa is the main sponsor of PSL club Cape Town City FC, as well as Everton Football Club in the English Premier League. SportPesa are also proud African betting partners of LaLiga, Arsenal and Southampton.
"As operations expand in South Africa, the brand is hoping to grow our partnership with Cell C," says SportPesa General Manager Vincent de Spéville.
"We want to give our customers an enriched experience, making it simple for them to bet on their favourite sports, and to be able to access our platform with as little cost to them as possible. Thanks to Cell C, our USSD platform has been zero-rated for Cell C customers, as has the use of our Android app and SMSs to our shortcode – 47773. What an awesome way to get in the game!"
"Cell C is proud to present its partnership with SportPesa, a platform that proves our continued drive to provide customers more choice and convenience at their fingertips," says Cell C CEO, Jose dos Santos.
