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This Is How You Make Kaizer Chiefs A Fan-Owned Club

There are many football clubs around the world who have tried to adopt the fan-ownership model of management. Incidentally, most of them happen to be big, successful clubs. Real Madrid and Barcelona are fan-owned clubs. Boca Juniors is another massive club, and it's largely run by volunteers. How could this be achieved at a South African club like Kaizer Chiefs?

Firstly, we must ask the question: what will fan ownership give the fans? Well, it makes them shareholders, active members of the club and its operations, and intensely involves the people in decision-making processes.

Now seems an appropriate time to bring this up as many Amakhosi fans are feeling dejected and disrespected by a management that has failed to make any quality signings in the latest transfer windows, and has now failed to deliver any silverware to the proud people of the Khosi Nation.

It is, by all means, a family business so they can run it how they want, but some of our supporters believe that if you make a brand that people fall in love with, compelling them to spend their hard-earned cash on it, then you have a responsibility towards those people. Soccer Laduma website user Mapaputsi is one of those supporters. 

"It can start as a family business, but once it's out there, it serves the community," he said.

"We invest money, time and emotion. People who travel from across the planet to come and support are not just supporters, they are part of the brand."

So how does the Khosi Nation force management to make them a more integral part of the team's operations? One supporter, SL user Bra-Moss has an interesting suggestion: he believes that he only way to take the power back to the supporters is to stop attending home games. Organise big screens in your locations, but open an account into which you pay the money you were going to pay at the stadium.

"Chiefs have many supporters. If they do this across the country, and even those who do not go to the stadiums can attend... let say 500 000 pay R40, that will be R20 million. So if the supporters have this kind of cash, when the coach says 'I want this player' and the team is playing hide and seek, the supporters can say 'Prepare the salary, we will buy the player'," Bra-Moss said.

"You will have the power, and Bobby will have less and less power over you.

"Eventually, you will have the power to vote for someone who will run the team as a general manager or as a CEO."

What do you think of this suggestion? Would Chiefs be successful as a fan-owned club?

75 comments

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