Register Login Live


New Top-Flight Sponsor To Replace Absa?

Another big sponsor is believed to have shown a keen interest in stepping in to replace Absa next season as the Premier Soccer League forges ahead with plans to find a new backer for its flagship division, the Siya crew has established.

MultiChoice-owned Dstv could be lined up to takeover as the title sponsor for the Premiership, though both they and the league would not be drawn into making any comments, probably because any discussions are still very much in the early stages.  

Read: Chiefs Confirm Fifa Ban Latest 

Following the announcement last week by the PSL that its 16-year-old relationship with Absa would not be renewed beyond the current season, a plan to bring in a replacement is being discussed and can be considered urgent to avoid the 2020/21 campaign getting underway without a prominent title sponsor.

Several other reports have even suggested betting companies could see a big opportunity to enter the fray to fill the void left by Absa, who were in that role for 13 years, having only been cup sponsors for three seasons before that.

MultiChoice are already involved in football by virtue of its ownership of SuperSport, the broadcast rights holders of the PSL, who currently have a R600-million a season contract running until 2024. 

So, were they to come on board as a title sponsor, there would be some clarity needed with regards to how the partnership would be unbundled.  

Read: Another International Keeper Linked To Bucs 

Asked for comment on this likelihood, MultChoice spokesperson Benedict Maaga watered down our questions to “speculation”, while the league’s acting CEO Mato Madlala referred all questions relating to sponsorship to the chairman Irvin Khoza. 

He was unavailable at the time of going to print. 

The league has lost a sponsor that contributed more than R130-million a season to its revenue and there is no doubt getting a replacement is an absolute priority. 

Story by @superjourno 

Check out the 12 past winners of the Absa Premiership  

‘Musona Would Be A Good Addition To Castro & Nurkovic’

Top Goalscorer Added To Sundowns' Long Shopping List?

Ofori To Pirates? He Can Do Well Anywhere…


Top 5

12 Players Who Went Bankrupt

18 Dec 07, 2020 12:34 PM in World News

Nedbank Cup Last 32 Fixtures Revealed

116 Jan 14, 2021 06:28 PM in Nedbank Cup

Beckham Fires Coach, Wants Former Man Utd Teammate

3 Jan 08, 2021 11:23 AM in World News

Chiefs' Plans To Catch Downs

138 Jan 08, 2021 07:05 AM in Kaizer Chiefs

Official: Man Utd Confirm Second January Exit

1 Jan 13, 2021 05:37 PM in English Premier League

Official: 10 More Confirmed January Transfers

2 Jan 15, 2021 08:15 PM in International Transfers

Messi Named World’s Greatest Playmaker Of The Decade, CR7 Not In Top 10

23 Jan 12, 2021 01:36 PM in Messi/Ronaldo/Neymar Watch

‘Chiefs Genius’ Headlines Rama’s Dream Team

28 Jan 15, 2021 02:44 PM in Kaizer Chiefs

Pep Praises Brighton & Tau

7 Jan 15, 2021 10:31 AM in English Premier League

14 Footballers Who Have Degrees

28 Sep 16, 2020 08:30 PM in World News

Chiefs Explain Unpleasant Trip To Angola

56 Jan 07, 2021 09:14 AM in Kaizer Chiefs

11 Footballers Who Went Broke

33 Jun 10, 2020 07:15 PM in World News

Festival & Co Lauded As Unbeaten Swallows Prepare For Bucs

6 Jan 07, 2021 03:12 PM in Orlando Pirates