During the Soweto Derby between Orlando Pirates and Kaizer Chiefs, Operation Smile South Africa (OSSA) will be launching a campaign.
The campaign, known as Operation 45, will see two children, 10-month-old Ofentse Sithole and eight-month-old Alexander Coetzee, receive cleft lip and cleft palate operations in each half of the game.
In a press statement, Regional Director of OSSA, Tamlin Abrahams, spoke of the importance of the campaign and what its overall objectives are.
“Ultimately Operation 45 is to destigmatize cleft lips and cleft palates. Soccer is a sport widely understood and appreciated by all, so it made sense to use it to make the operations relatable to the public and help individual,” Abrahams said.
Operation 45 will expose how quick and affordable it can be to fix this condition, and highlight the difference that repairing a cleft lip or cleft palate can make for an individual.
“We want the public to become excited about the chance to change someone’s life. And whether it’s donating, organizing a campaign in your office, or volunteering – non-medical professionals are always needed to help – we want Operation 45 to show just how easy it is to get involved.
“Perhaps, most importantly, we want this campaign to publicise the availability of these surgeries through OSSA, and push people to register children in need of help.”