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Cash-Strapped SuperSport Losing Touch With Big 3?

Cash-strapped SuperSport United’s financial woes took a further knock after it was confirmed that a major sponsor had withdrawn from the club.

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Over the last few years, SuperSport have established themselves as firm contenders, amongst so-called ‘bigger clubs’ such as Kaizer Chiefs, Orlando Pirates and Mamelodi Sundowns for both league and cup honours.

However, over the last few seasons, Matsatsantsa have not managed to secure big signings as the club’s financial woes continue to increase. As a result, the club could lose touch with the ‘big three’ who could take advantage of its financial shortcomings.  

Earlier last month, head coach Kaitano Tembo highlighted the club’s financial struggles when he outlined how the club’s transfer policies have changed over the last two seasons.

“I’m happy with the progress, to be fair on the team, we’ve done well with what we have, considering what we are getting in the market. We’ve only brought in two youngsters, Mpho Mathebula and Keenan Phillips as well as George (Chigova) and Lucky Mohomi. That shows you we are no longer a team that can go out into the market and bring in the players that we used to bring in before, so we have to try and make do with what we have and still stay competitive and I think we are on the right direction,” Tembo told the media when speaking about SuperSport’s revised transfer policy at the time.

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The Siya crew has learnt that the club's financial woes were compounded as Showmax, an online subscription video-on-demand service belonging to MultiChoice, who became a key Matsatsantsa kit sponsor for the 2019/20 season, are set to withdraw their sponsorship from the club at the end of November.

As previously reported in October, Showmax has become the sole and exclusive global SAFA official referees sponsor and will now be pulling out of their club sponsorship.

MultiChoice spokesperson Benedict Maaga confirmed to the Siya crew that the partnership with Matsatsantsa will be ending shortly.

“We recently announced that Showmax (MCG’s online subscription video-on-demand service) is the sole and exclusive global SAFA official referees sponsor. The referee’s association is now known as 'the Showmax SAFA Referees Association'.

“Showmax’s association with SuperSport United has come to an end and will be coming off the players’ kit shortly,” Maaga said.

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This news will come as a blow to the cash-strapped club, who is slowly losing touch with the ‘big three’ in terms of bolstering their squad to compete for trophies. The club has been open about the struggle to fill the void left by Dean Furman, Aubrey Modiba and Thabo Mnyamane - all who parted ways with the club last season.

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