The South African Football Association and their sponsors of women’s football are urging for more support for the ladies’ game.
An initiative called #Limitless, which is aimed at garnering more support for women’s football has been unveiled by the parties.
“Sasol, in conjunction with SAFA, have unveiled #Limitless, an initiative aimed at garnering more support for, and inspiring participation in, women’s football. #Limitless will run for the remainder of 2018 and into 2019 and will be made-up of various programmes, designed to shine a spotlight on the sport,” confirmed the organisers.
Nozipho Mbatha, Sasol Group Brand Marketing Manager said, “Sasol is the proud sponsor of Banyana Banyana as well as the Sasol Women’s League and has been a supporter of women’s football for 10 years. We are immensely passionate about the game; we now want to imbue our passion into South Africa as a whole. That’s what #Limitless is about, it is a mechanism to inspire both footballers and supporters of football and to assist us and our partners SAFA, in growing the game.”
As part of the initiative, blue Limitless shoelaces have been created for people around the country to wear them as a symbol of their support for women’s football and Banyana.
“Research across the board is showing that there are not enough women being active/playing sport and that people that are active see a number of physical and mental benefits that translate into all aspects of their life. Football not only gives you the chance to showcase your talent but enables you to make friends, it builds character and gives you opportunities outside of sport. I definitely wouldn’t be where I am today without football. I urge all young girls to consider taking up football. #Limitless is an immensely exciting prospect from Sasol and SAFA, it mirrors all of my beliefs around football and I can’t wait to see its impact in the future,” said Banyana head coach, Desiree Ellis.
Fran Hilton-Smith, assistant technical director at SAFA added, “Banyana Banyana are currently one of the top performing national teams in South Africa and we continue to see growth in the Sasol League. We urge all South Africans to show their backing for women’s football and to give our players the support they deserve. #Limitless is definitely a step in the right direction in achieving greater exposure for the game. We look forward to seeing what we will achieve in this regard together with Sasol.”