South Africa under-23 coach David Notoane believes that the lack of success in the national teams could see the country lose commercial opportunities.
With Bafana Bafana failing to qualify for Africa Cup of Nations in Cameroon, the junior national teams are the hope of the South African football supporters especially with under-23 side that is going to the Olympics in Tokyo.
Notoane addressed the media during their last sesson in Durban, says national teams must make strong statement and need to start inspiring confidence to avoid losing sponsorships.
"Yeah look, if you really serious about winning things, South Africa is dying for some major success, football needs to make a strong statement as well.
"The challenges we have at senior level... we know them, so therefore we need to start to inspire confidence, start generating commercial interest. When you not winning anything as a country no sponsor would want to be associated with you."
Notoane has one more camp to look at his players before makinga final decision on the squad that will represent South Africa in the Olympics.
"Hence it's very important that we qualify for big tournaments and do well in Olympics, so what does that say, take the best that you have. Where we need experience as I indicated, even if we have enough talent in juniors, the tournament we going to, its more than about talent but mental ability will be at play, you know?
"So we know that some of these boys can sustain in terms of pressure at that level. We've been to Afcon and played Egypt.
"We will maximize over-age players as far as possible, while giving young players an opportunity because we've got a duty to build future Bafana Bafana players and not only focus on Olympics we must look at the future as well," he added.