The University of Free State was reportedly a hive of activity on Monday (16 September), when Kaizer Chiefs held a promotional event at the campus.

The event was used to build-up to the Absa Premiership encounter between Chiefs and Bloemfontein Celtic later today (17 September).

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Students who attended the event were able to interact with club officials, led by the club’s Marketing Director, Jessica Motaung.

Prizes made available by the club’s sponsor, Vodacom, as well as Chiefs were handed out to some of those students who took part.

Chiefs also used the occasion to sell exclusive club merchandise, as well as register and renew club memberships amongst the supporters.

Motaung, speaking to the club’s official website, revealed the inspiration behind holding the event which rocked the University of the Free State.

She said, "This was a great experience. Education is fundamental to our responsibility as a club. We have always aligned our strategy with national questions and speaking at the school and interacting with university students is in line with that. We hope that our presence here will leave a mark and inspire the learners to greatness.”

Read: Chiefs Hold Education Initiative

By David Minchella

Follow David on Twitter: @DavidLaduma