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Chiefs Academy: We’ve Done No Wrong

Kaizer Chiefs have released a statement claiming that an academy calling itself the ‘Chiefs Academy of Soccer Excellence’ is reportedly using the Amakhosi name and branding to lure young players to the academy.

They also claim that this academy posted an advertisement in the Soccer-Laduma newspaper in late May.
The Kaizer Chiefs website stated, in part, “It has come to our attention that Chiefs Academy of Soccer Excellence published an advertisment in the Soccer-Laduma publication, dating 22 May, inviting players aged between 10 to 20 years to soccer trials at Ellis Park Stadium...

“Please note that Kaizer Chiefs is in no way associated with, or affiliated to, Chiefs Academy or its directors...” It added that it intended to take action against the academy for infringing trademarks and intellectual property rights.
Soccer-Laduma would like to make it clear that the Chiefs Academy of Soccer Excellence did post a public notice and not a paid for advertisement in the Noticeboard section of the newspaper.

However, we were aware that the Chiefs Academy of Soccer Excellence is not officially affiliated to Kaizer Chiefs.
The Siya crew put in a call to a member of the technical team at Chiefs Academy of Soccer Excellence, Lerato Majoro, who confirmed that there are no links with the club.

Majoro said, “No, we aren’t linked to Kaizer Chiefs and we never pretended we were. Our name isn’t Kaizer Chiefs, it’s Chiefs Academy of Soccer Excellence.

“You can see on our website, we’ve got our own kit and badge as well. We’ve done no wrong. We’re not pretending to be Chiefs or to use their name to our advantage. I want to make that clear.”

By David Minchella
Follow David on Twitter: @DavidLaduma


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